Tuesday, March 25, 2014
VIDEOCON INDUSTRIES LIMITED is
a large diversified Indian company headquartered in Gurgaon, Haryana. The group has 17 manufacturing sites in India and plants
in Mainland China, Poland, Italy and Mexico. It claims to be the third
largest picture
tube manufacturer in the world. The
group is a US$5
billion global conglomerate
The Videocon group's core areas of business are consumer electronics and home appliances.
They have recently diversified into areas such as DTH, power, oil exploration and
telecommunication.
Consumer electronics
In India, the group sells consumer products like colour
televisions, washing machines, air conditioners, refrigerators, microwave ovens
and many other home appliances, through a multi-brand strategy with the largest
sales and service network in India.
Since the entry of Korean Chaebols and their rising popularity in
the Indian market, Videocon from a stand-point of market leader has seen a slow
decline to become a no 3 player in India. The company continues to do well in
the washing machine and refrigerator segment but has significantly lost ground
in the consumer electronics space.
Mobile phones
In November 2009, Videocon launched its new line of mobile phones. Videocon has, since launched a number of handsets ranging
from basic colour FM phones to high-end Android devices. In February 2011,
Videocon Mobile Phones launched the hitherto unknown concept of 'Zero' paise (1
paise is the 100th unit of 1INR) per second with bundled SIM cards of Videocon mobile services for 7 of its handset
models.
In June 2013, Videocon Mobiles launched its own flagship
smartphone Videocon A55HD in India for Rs. 13,499.
Oil and gas
An important asset for the group is its Ravva oil field with one
of the lowest operating costs in the world producing 50,0000 barrels of oil per
day.
DTH
In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering offer in the Indian DTH market, Videocon offered LCD & TVs with
built-in DTH satellite receiver with sizes 19" to 42".
Telecommunication
Videocon Telecommunications Limited has a licence for mobile service
operations across India. It launched its services on 7 April 2010 in Mumbai.
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