Saturday, November 8, 2014
ADIDAS AG is
a German multinational corporation that designs and manufactures
sports shoes, clothing and accessories. The company is based in Herzogenaurach, Bavaria, Germany.
It is the holding company for the Adidas Group, which consists of the Reebok sportswear
company, Taylor Made-Adidas golf company (including Ashworth), Rockport,
and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also
produces other products such as bags, shirts, watches, eyewear and other sports
and clothing-related goods. Adidas is the largest sportswear manufacturer
in Europe and the second biggest in the world, after Nike.
Adidas was founded in 1949 by Adolf
Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company
between him and his older brother Rudolf. Rudolf had earlier
established Puma, which quickly became the business rival of Adidas. Both
the Adidas and Puma companies still remain based in Herzogenaurach,
Germany to this day.
The company's clothing and shoe designs
typically feature three parallel bars, and the same motif is incorporated
into Adidas's current official logo.
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